According to Forbes, Cristiano Ronaldo is once again the highest-paid athlete, reclaiming the throne following his final victory in 2017. In 2023, he set a notable Guinness World Record for highest-earning athlete of the year with a staggering $136 million since joining Al Nasr. The astonishing feat followed Lionel Messi’s 2022 win, which earned him $130 million playing for Paris Saint-Germain. Take a look at Ronaldo’s strengths and discover how he combines on-pitch achievements with off-pitch endorsements to achieve financial success.
On-Pitch vs. Off-Pitch Earnings:
To understand Ronaldo’s impressive financial performance, it’s important to know how he makes his money. Of the $136 million he earned, about $46 million came from on-field performances.
Ronaldo’s exceptional goal-scoring abilities and captivating skills have boosted his popularity and made him more valuable to sponsors and advertisers.
But it’s the off-pitch activity that has pushed Ronaldo’s earnings to incredible heights. He has built a strong personal brand beyond football, allowing him to earn a staggering $90 million through advertising and partnerships. One of its largest advertising partners is Nike, a well-known sports brand. In addition, Ronaldo’s CR7 branded products became a big hit, further accelerating his financial success.
Ronaldo’s move to Al Nasr contributed to his financial recovery. He nearly doubled his salary by joining the Saudi Arabian club, significantly increasing his overall income. It should be noted, however, that while his salary at Al Nasr adds to his income, it is far less than the huge sums he earns from his off-pitch adventures.
In addition to his impressive financial success, Ronaldo’s enduring popularity and influence have made him a true global icon. With a massive following on social media and a dedicated fan base worldwide, Ronaldo has become more than just a football player he is a brand in himself. This widespread recognition went a long way in securing lucrative endorsement contracts and partnerships, further boosting his financial success.
Cristiano Ronaldo’s return to the top of Forbes’ list of highest-paid athletes and his achievement of the Guinness World Records for highest earnings of a year is an extraordinary combination of sporting talent and business acumen have proved. With a whopping $136 million in prize money, the Portuguese legend has proven he excels on the pitch as well as in the worlds of business and advertising. As he continues to break records and captivate audiences around the world, it’s clear that Ronaldo’s financial success is a testament to his enduring legacy as one of the greatest athletes of all time.